Notts TV has announced positive viewing figures for the first three months since the channel launch.
The channel is owned and operated by a consortium made up of Nottingham Trent University, Confetti Media, the Nottingham Post, and Inclusive Digital.
Notts TV has issued the following press release:
“Three months since local Channel Notts TV went live on Freeview Channel 8 and Virgin Media 159 and the first viewing figures are in:
• 385,000 people have watched
• 189,000 watch each week
• 22% weekly reach
• 69% will watch several times a week
Leading market researcher JRA surveyed nearly 800 people across Notts, asking about their TV viewing habits. The results are very positive; with Notts TV helping to put Local TV well and truly on the map.
Jamie Brindle, Channel Director for Notts TV explains his reaction to the results: “The buzz around Notts TV was great before we even went on air thanks to a fantastic marketing campaign and loads of support from the people of Notts, but we had no idea we’d reach audience levels like this so early on.”
To add to this great news, the Notts TV team has just learned that they’ve been shortlisted for a Royal Television Society Award for their Blue Duck launch campaign. “We’re really chuffed to get this news”, says marketing lead for Notts TV, Leila Gold. “To receive industry recognition as well as these great figures is a fantastic endorsement.”
To visit the Notts TV website, click here.